2016 was a big year for us.
We launched our website, built the EditMate app, gained new clients across 3 countries and learned a hell of a lot in the process. As we wrap up 2016, we thought we’d look back on our first year in business and recap some of the highlights:
Let’s start from the very beginning…
JULY 2015: Coming from video and online advertising backgrounds, we noticed a gap in the market: more and more clients were coming to us with video footage they had shot themselves. They needed their amateur footage edited into a professional video to share on their social media channels. With the camera technology improving with every iteration of the iPhone, we felt like user generated video was about to boom. Consumers were already embracing shooting video for SnapChat and Periscope. We knew businesses wouldn’t be far behind. With Rachel in Boston, USA and Scott in Auckland, NZ we brainstormed via WhatsApp and came up with an idea for an “online video editing service” that could turn raw footage into polished, professional marketing material.
We called it EditMate.
Our first video with JUCY Campervans.
Breakfast and b-roll in Big Sur.
On the road with JUCY in LA.
Full kitchen in the trunk!
Different kind of work commute in Bali.
The view over the laptop, working in Uluwatu.
An edit for Brass Clothing.
An edit for a local Indonesian bakery.
DECEMBER 2015: From Bali we flew to Australia, where we got a crash course in SEO from Scott’s sister in Perth (Thank you Bexee!) and began designing the EditMate app with Scott’s developer friend in Melbourne (Thank you Cam!) We had a sunny Christmas and started to prep the official launch of EditMate.
JANUARY 2016: We kicked off the new year in Auckland, New Zealand by launching EditMate in “beta mode” as a super lean business. We were excited to tweak, change and expand our business model as we got feedback from more and more clients.
Greetings from New Zealand!
The look of the very first iteration of editmate.co
The EditMate App.
EditMate’s first video for The International Travel College of New Zealand.
Rachel exploring the Sydney Opera House during Ad:Tech.
Scott at the Sydney Harbour Bridge.
An edit for a Behind the Scenes of a fashion shoot with HUNTERhunter.
A sushi and cocktail event video for HUNTERhunter.
A video for nib featuring Paul Harragon.
User generated video for nib.
Testimonial video for The Instillery.
A content piece for Club Sandwich Project.
ITC’s white label, customized EditMate App!
A social video for ITC, featuring Thai elephants!
Event recap video for BostInno’s 2016 BostonFest.
User generated video at BostonFest.
Event video for CollegeFest at Boston’s famous Fenway Park.
A video showing off ZTE’s brand reps.
User generated videos shot by FC2 Educators.
Tutorial videos show by FC2 Educators.
The 2nd iteration of the EditMate website.
An animation for ITC.
Beekist brand activation video.
Almond Breeze brand activation video. Both user generated videos shot by brand reps with the EditMate App!
One year and 127 videos later, we’re gearing up for 2017 by expanding our team, re-designing our app and continuing to grow our business. Huge thanks to everyone who worked with us and encouraged us (either with virtual “likes” or real, live feedback) and told their friends and colleagues about EditMate.
Cheers to another year of learning, travelling and video editing.
Your mates at EditMate,
Rachel + Scott